Honor
Aurélien and Benjamin ranked in the TOP10 Best Young Creative Team 2017 - Stratégies
Aurélien was Jury at the Ad Forum - Phoenix Awards 2020, France
Benjamin was Jury at the Art Director Club 2016, France
Aurélien was elected 2nd Best Creative in Art category in Singapore in 2012, Best Ads on TV

AMGEN
Agency : HAVAS PARIS / EX LES GAULOIS
PR / Direct / Design

AWARDS :
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA 2018 (Design)
Silvers and Bronzes, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

A porcelain as fragile as a bone with osteoporosis breaks into influencers hands.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50.

Idea
We created a collection of four porcelain plates with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates break upon the slightest contact. They were sent to the press and influencers with the following message:
“Untreated, Osteoporosis makes bones as fragile as this porcelain”.

Results
This project is a success story. It was a pitch, we won that pitch with an idea, then we took that idea and turned it into massive PR and business results. All on a relatively small production budget. 2.4 million people were exposed to the media (TV/Press/Blogs) and social media impact, increasing enquiries for screenings by 18% in 3 months. Hundreds of thousands of prints of the campaign were displayed in hospitals. First in France, then across Europe. The effectiveness was so striking that our client extended the campaign twice.

TRANSAVIA AIRLINES
Agency : HAVAS PARIS / LES GAULOIS
Digital activation

AWARDS :
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Transavia Airlines and Uber teamed up to create Uber Escape, a new service that takes you instantly on holidays, from wherever you are.

How does it work?

Just use the Uber app as usual. Select UberEscape, just like you would UberX or UberPool, and find real-time, last-minute flights from your nearest airport. The Transavia flight is included in the price of the Uber ride, and dozens of destinations across Europe and Africa were available through the Uber app during the week of the launch.

Getting away has never been easier.

Results

The campaign generated over 228 million PR impressions, 4% through media, 96% organically through the power of the idea.
The traffic on Transavia’s website increased by 40% during the week of the operation, and the ticket sales by 31%.

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek
"Useful, usable and delightful - it's a treble whammy" - Directory

CITROËN
Agency : HAVAS WORLDWIDE / LES GAULOIS
Film TV
Digital activation

The Citroën C3 Aircross is the most modulable SUV on the market.
To promote a modulable car, we created a modulable commercial.
The first commercial made by users, live, on social media.

How ? We created a Facebook Live where users were invited to vote for every single scene in the film. In 10 rows, users could choose between 2 scenes each. The 10 winning scenes were incorporated into the worldwide commercial for the Citroën C3 Aircross, which was launched on TV a few days later. To make this choices possible, we had to shoot 20 scenes, to keep only 10 in the final edit.

The film's TV premiere on TF1 was a tech innovation: it was the first Facebook Live synchronized with live TV in France, with all the reactions of Facebook users broadcast live on TV.This synchronisation between social media and TV reconnected consumers with advertising. The film was then broadcast on TV in 7 countries for almost 2 years.

ANJ - FRENCH NATIONAL GAMBLING AUTHORITY
Agency : ROSBEEF! PARIS
PR Activations / Social activations / Social content / Design / Films / Print / Events

AWARDS :
Silver, Club des DA 2023 (Copywriting & audio)

Sports betting is a real drug, causing financial and social problems for more than 1.4 million young gamblers in France. Yet its advertisements are everywhere in the country, abusing the codes of street culture that young people love.

With the World Cup approaching, we, the ANJ - the French Gambling Authority - have created a rap track that uses these codes so prized by the betting industry to instead prevent the risks and dismantle the fantasies surrounding them. Of course, hard hitting punchlines were the main ingredients of the recipe.

The track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu (top French rapper) to deliver a hit-quality standard record.

Results

First launched on Spotify and Youtube, it was then trending on Tiktok, on the most influential rap media (Skyrock, Booska P), then on the biggest national media (TF1, France 3, Le Monde, Le Figaro), generating over 300 million organic impressions. The campaign was praised for opening up a debate on an undiscussed social issue.

The track

ELEPHANT BLEU
Agency : SERVICEPLAN GROUP - PARIS
Print, outdoor, Facebook and Instagram

AWARDS :
Boule Bleu, Club des DA (ADC) 2021

Elephant Bleu is the leading car wash company in Europe. The insight we found : a perfectly clean car makes every reflection beautiful. We made 4 visuals of these reflections. The viewer goes through two stages of reading : first he sees a beautiful landscape, like an impressionist painting, and then a figurative car detail reveals a second reading : it's actually the image of a reflection on a magnificently clean car.

This campaign proves that high quality creativity can be done for any brand. Even the most challenging. The harder the challenge, the more rewarding the result.

TRANSAVIA AIRLINES
Agency : HAVAS PARIS / EX LES GAULOIS
Digital / media activation

AWARD :
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
+ 3 Shortlists, Cannes Lions 2016
Gold, Grand Prix Stratégie (Innovation)
Gold, Golden of Montreux 2016
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)

Countless films make us want to travel... So what if watching films on VOD could take viewers further?

Transavia Airlines partnered with Canal+, the leader in VOD in France, to create Holidays On Demand : a simple viewing option available next to each film in the platform's catalogue. The curious who opted for HOD discovered that not only could they watch their film, but they could also instantly get the plane ticket to go and live it.
So Gladiator would take you to Rome, Notting Hill to London, Braveheart to Edinburgh and Casablanca to... Casablanca.
In total, more than 120 films were linked to Transavia destinations.

The results
5.5 million social media impressions led to a massive free media coverage.
More than 320,000 people tried the HOD experience, increasing ticket sales by 14%.

" Transavia’s Holidays on Demand is the perfect moment to book a film-inspired destination and ‘live the story’. " - Contagious

OCTOPUS WATCHES
Agency : HAVAS PARIS / LES GAULOIS
Direct, design, Retail and PR

AWARDS :
Finalist Certificate, New York Festival 2019 ( Film Craft )

To promote the unique water resistance of the Octopus watches, we created an underwater store accessible only to highly trained divers. Divers were invited to dive to a depth of 50m to order an exclusive edition. A digital tablet was attached to a lifeline, allowing the divers to swipe and select their favourite product. The watch was delivered by a real octopus straight from the abyss.